Field Marketing Manager / Assistant Manager
Location:Shanghai
Customers about:
It is not only the leading chain of perfume and cosmetics stores in France, it's also a powerful beauty presence in 24 other countries. Owned by one of the world's leading luxury goods group, it is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.
Responsibilities:
Field Marketing is responsible to maximize brand presence at local level through integrated local resources and CRM program, including below duties:
- Create LSM plan base on company store expansion and Marketing strategy;
- Existing store – visibility enhancement, signage placement, ad space contract renew, image update;
- New stores – pre-opening, opening program;
- Key stores – 100th store, mega store opening plan;
- Support store for landlord relationship maintenance;
- Crate local press collaboration;
- Working with local store management team for desired purposes;
- PR – coordinating venue and support for road show / press event;
- Media – on ground support;
- CRM – data acquisition from landlord member or VIP list;
- Image – ensure visuals are updated and relevant at field.
Requirements:
- 4 years relevant experience in chain store brands;
- Detailed oriented, with effective communication skills;
- Self motivated;
- Event planning / in store experience preferred;
- Business travel required.
Please mail to:gen034@21cnmanager.com